If you’ve spent any time at all trying to learn affiliate marketing, you’ve probably come across dozens of courses. Most cost money, others are free. This article will give you my feedback on a course that generated real results for me in a matter of weeks. I’ll cover what the course entails as well as my own personal results after taking it. This article is long because this course is big and packed with valuable information so stick with me. Here is my no-BS Affiliate Secrets 2.0 Review
Spencer Mecham is ClickFunnels’ #1 affiliate in the world. I’ve gotten to know him personally over the past year and there is no better person to learn from. His course is laid out in an easy to follow, thoughtful manner and will take you from overwhelm to success relatively quickly. I know it did for me. This was the first course I bought that actually got me a result.
If you’re looking for an easy to follow, although a bit outdated, course on affiliate marketing, look no further. However, even though it is outdated, Spencer is working on Affiliate Secrets 3.0 (comes out mid-2021) and all 2.0 customers get a free upgrade. 3.0 is rumored to be more expensive so this could be an opportunity to save some money.
This course is the only thing that got me making money on a consistent basis. I put off shelling out the $897 for it for about 10 months and I’m kicking myself for waiting so long. I made my money back in a little over a month after purchasing it. Get It Here.
Who is Spencer Mecham?
If you’re not sure who Spencer Mecham is, he is the #1 Clickfunnels affiliate in the world and probably one of the highest-earning affiliate marketers on the internet today. He has been marketing for a little over 3 and a half years and has had incredible success with his Buildapreneur brand.
He is a recipient of Clickfunnels’ “2 Comma Club” award which means that he has generated over $1,000,000 in commissions in a single year. He is also the first Clickfunnels affiliate to generate $1,000,000 promoting Clickfunnels through his Buildapreneur brand.
He’s Different From What You’d Expect
It’s safe to say the guy knows what he’s doing. Does that mean he is full of himself and like every other successful internet marketer? Absolutely not. If you watch his YouTube channel, he is one of the most humble and down to earth people there is. He takes the time to interact with his followers personally (I asked point-blank if he used VAs for that) and is always willing to answer questions inside his Facebook group.
How I Found Him
I found Spencer while searching on YouTube for training on affiliate marketing because I bought an expensive course that turned out to be crap. I had no money to spend on another course and was looking for something free. I heard a lot of people talking about the “One Funnel Away Challenge” and I found a video of his on it. I loved that video and I ended up binge-watching most of what he had up at the time. Every other video was just as good as the first. I got hooked immediately.
Now that we know a little bit about who’s behind this course, let’s dive into the actual course itself.
Who Is This Course For?
Affiliate Secrets 2.0 is for the beginner to the intermediate marketer. If you’re 100% totally new to this, you may find it a little bit confusing. Spencer breaks the complex concepts down well, but this is more of a 201 level course rather than a true 101 level course.
For a true 101 level course, I recommend The Brambila Method. Spencer focuses on things that are a little bit more advanced.
If you have a solid understanding of affiliate marketing though and are looking for something to take you to the next level, this is the course for you. If you’ve had a little bit of success but nothing consistent, this is for you. This is where I was when I took the course.
Who This Is Not For
This is not for you if you’re looking for a get rich quick scheme or are looking for a lottery ticket. Success in affiliate marketing takes time or money, ideally both. If you don’t have much money to invest in ads, plan on spending a lot of time on organic methods working for free. If you want to start making thousands of dollars in the first few months, plan to spend thousands of dollars on ads. As Spencer says, “Fast and Free do not go together well online.”
What Will You Learn In It?
Without giving too much away, I want to break the course down section by section and give a proper overview of what information is included here. SPOILER ALERT: It’s a ton, so bear with me.
Module 1: Overview
This module gets you into the correct mindset and teaches you how to think. No, it’s not fluffy, “just imagine what you want and it’ll be done” type of mindset stuff. It teaches you to ask the question “why am I putting this here? What’s the purpose of this thing?” with almost everything you do and it teaches you how to view things through the eyes of your customer.
It will teach you the differences between search customers and social media customers as well and why search customers are better. It also sets the expectation that this is a long game, not a get rich quick.
Module 2: Niche Selection
This module is pretty straightforward. It will show you how to select a niche that works for you.
Module 3: Traffic
This module is so big, he broke it out into its own separate course that is included with the Affiliate Secrets 2.0 bundle. This module is worth the $897 price tag by itself. There are many different ways to generate traffic and this module covers just about every single method (free and paid) except SEO.
For YouTube and Adwords, Spencer does the teaching himself. For the other methods that he isn’t necessarily the best at, he brought in experts in their respective fields. Spencer is able to keep his ego in check for the benefit of you, the end consumer.
YouTube (Taught by Spencer)
YouTube is Spencer’s bread and butter. This is how he generates most of his traffic and where he is most comfortable. This section talks about what makes a good video, the different types of videos you can make, and how to optimize them so that they get found by people searching.
I have made a few videos for my starter’s guide, but I haven’t looked into building my own channel as of this writing. However, I’m sure that when I apply these methods, they’ll work out well.
Google AdWords (Taught by Spencer)
This is the section that spoke to me the most. I like typing and blogging, and I like being able to pay for traffic that is text-based. This section (and the section on the side auction in particular) is what gave me the results I was looking for.
I was able to drive my cost per click to pennies and really get a ton of traffic for not a lot of money. I started promoting Builderall using these methods and I generated 10 leads in the first 4 hours. I made my first sale the next morning. Click Here to see my results.
Instagram (Taught by Josh Ryan)
Personally, I’m not big on Instagram or image-based traffic in general. However, this module will teach you how to create posts that go viral and really understand user flow on the app. I watched it and it made a ton of sense. I’m not planning on implementing these strategies soo, but they’re there is Insta is your thing. That’s the beauty of this module. It’s pretty all-encompassing and Spencer knows that different people prefer different traffic methods.
Quora (Taught by Jelani Abdus-Salaam)
If you have no idea what Quora is, that’s okay. I didn’t either before taking this course, but I’ve applied the strategies discussed in the module, and I’m seeing a little uptick in organic traffic to this site. If you’re unfamiliar with Quora, it is a question and answer site. People post questions and then experts in the field (like you) answer.
The interesting thing about this is that every answer gets indexed by google, so if someone types in a question that you answered into Google, your answer can come up. It’s a little tricky picking the right questions to answer, but that’s what this section teaches.
Facebook (Taught by Jonny West and Jarem Atkinson)
Facebook is one of the most popular ways to get traffic and because of that, it is also one of the most competitive. This section is broken down into Groups and Ads. One method is free and the other is paid.
Facebook Groups (Jonny West)
Jonny had generated over $1 million dollars from a single Facebook group. Pretty impressive if you ask me. This module will give you the secrets to naming your group (yes, that matters), how to create posts that drive engagement and boost your search ranking, as well as building bots that can grow your email list automatically.
Facebook Ads (Jarem Atkinson)
Facebook ads are way more involved than hitting the blue “boost post” button. Jarem explains how to make the most use out of Facebook’s extensive list of tools to track customer data and make sure your ads are shown to the right people, and only the right people. He explains how to drive ad costs down as well as create an ad that works.
Pinterest (Taught by Kara Ferwerda)
If you’re like me, you thought Pinterest was for brides-to-be sharing flower arrangements and wedding dress ideas. Well, you’re wrong. Pinterest is also a place where people are looking to get better at just about anything. Kara talks about how to create pins that will go viral and drive tens of thousands of visitors to your website completely for free.
I’m in the process of implementing these strategies at the time of writing and will update when I have results worth mentioning. I’m fighting the urge to ignore image-based content, but the results shared by Kara were too huge to ignore.
Module 4: Value
This is where the course starts talking about structuring the right offer. You’ve learned how to think, you’ve learned how to drive people to your offer, now it’s time to have the right offer. This module explains what is required to capture someone’s email as well as make them feel good about buying from you so they continue to open their emails.
Module 5: Funnel
This module is where you learn how to actually sell the offer you’ve created in module 4. Spencer uses Clickfunnels as his funnel builder of choice, but these lessons can really be applied to any funnel builder. Learn how to pre-frame your pages so your conversion rates skyrocket, learn how a funnel works so you can understand it from your customer’s point of view.
If you have experience building funnels, you can skip most of this module, but check out the pre-frame part.
Module 6: Products
By nature, affiliates do not have products of their own. But where do you find products to promote? This module shows you. A common mistake new affiliates make is they learn about affiliate marketing, get the software required, and then just promote the software. It becomes like an MLM and almost no one has any results.
This module shows you how to find other products so that you can get away from the “MLM trap” and find a niche with much lower competition. That way, you can actually make some money early on.
Module 7: Email Marketing
Email Marketing is kind-of Spencer’s specialty. Your email list is the only thing you own as an affiliate marketer. This module teaches you how to build a list quickly, nurture that list, as well as maximize the amount of money you can make from each person without getting unsubscribed from. You’ll also learn how to wind up in the primary inbox and not the “promotions” tab.
Module 8: Outsourcing
While I’m not at this point in my business yet, I look forward to the day that I am. This section talks about which tasks can be outsourced to Virtual Assistants (VAs) and where to find good VAs. Outsourcing is the secret to living the “passive income” lifestyle on the beach. Passive Income is really a misnomer as it should be called “leveraged income.” By leveraging the work of your VAs, you free up a ton of time for yourself.
In addition to all of the valuable info above, there is a bonus section. In this section, you’ll find white label mini-courses that you can include as bonuses in your own offers. These are great if you’re just getting started. White label rights mean that you can claim the course as your own.
You’ll also get access to email swipe files that will further save you time in creating an email sequence of your own.
What Can Be Improved?
As good as this course is, there are a few things that I would improve upon.
A Few Outdated Parts
First, some of the course material is outdated. In the Adwords section, Spencer talks about direct linking to his Clickfunnels affiliate link. That is no longer allowed. However, it doesn’t mean that technique can’t be applied to a different product.
The course is also expensive. I would not purchase this course unless you are 100% sure you want to commit to affiliate marketing. $897 isn’t a small amount of money and is too much for someone who is pursuing it casually. However, the high price point limits the number of people buying it so it is somewhat of an exclusive club.
This course does take a deep dive into a lot of technology. If you’re a complete technophobe, this may not be a good place to start. Again, I have my starter’s course to alleviate that problem if you do want to pursue it anyway.
What I like About This Course
I like that this course doesn’t leave anything out and it’s really a comprehensive product. In the first course I purchased, it had a lot of holes in the lessons. In order to fill those holes, I had to purchase additional modules for thousands of dollars each. To get a complete picture, you would have had to spend about $12,000. I decided the course was just a money grab at that point. Spencer’s course is far from that.
Spencer Also does a great job of laying things out visually. If you’re a visual learner, he makes great use of screen share as well as a whiteboard to really demonstrate what’s going on.
My Personal Results
Like I said up top, I purchased this course and this is what got me making money on a consistent basis. I chose to promote Builderall using the direct link method on Adwords. I created a series of content and an email sequence following the things Spencer teaches in this course.
In the first 4 hours of turning the ad on, I had 10 leads before my ad budget was used up. The following day I had 8. I averaged about 9 leads a day at a cost of about 0.18 a click. I messaged Spencer to tell him what was happening and he said I was getting a lower cost per click than even he was getting promoting Builderall.
In the first week, I grossed $255 (after converting euros to dollars) in commissions on $87 worth of ads and netted $168. That’s on pace for $724 (4.3 weeks in a month) in the first month, NET. This course will have paid for itself in about 6 weeks time. I’m writing this review 3 weeks after taking the course because I had such great results so quickly.
Using the Email techniques he teaches, my deliverability is almost 100% and my open rate is hovering in the high 20% range. I’ve actually converted two people from the email sequence in addition to those converted straight from the ad.
There is a two-week trial period with Builderall so we’ll see how this turns out when the trials start expiring. I’m very optimistic…
Keep in mind, Builderall is a recurring commission program. That means as long as the people I refer stay with Builderall (my email sequence is designed to ensure that) I will keep earning commissions. Over time this should grow into a sizeable income stream and I owe it to the techniques learned in this course.
If you can’t tell already, I’m recommending that you take this course. Not because I’ll earn a commission if you sign up with my link (because I will), but because it has given me results quickly and there is a huge list of others that have also gotten results.
Yes, it’s expensive, but if the work is done and the concepts are applied quickly, the course can pay for itself quickly. It’s a good investment to learn from the #1 Clickfunnels affiliate worldwide.
Still Don’t Beleive Me? Watch Spencer’s hour-long webinar and see for yourself. Even if you don’t buy the course, you’ll still learn a ton from the webinar.