In case you’re unaware, the online learning industry is booming. While the COVID Pandemic certainly spiked its growth, the industry was already on an upward trend. According to Forbes Magazine, the Online Learning industry will be valued at $350 Billion by 2025.
But how do you get a piece of this market? By creating an Online Learning product of your own. This article will review the Experience Product Masterclass, a 10-week program showing you EXACTLY how to create an online learning program that sells.
What Is Experience Product Masterclass?
Like I mentioned before, Experience Product Masterclass is a comprehensive program designed to help you create your very own info product. But not just any info product, one that people actually take & complete!
TL;DR
Most people who buy a course, never finish. EPM will teach you how to make a course that is fun to take, gets people to actually finish them, and buy something else from you.
Who Is Behind It?
Marisa Murgatroyd is the woman behind EPM. She was a struggling marketer wanting to create a sustainable business that would impact people’s lives. Like many others, she thought a traditional info product (read: course) was the way to go.
After selling a few courses, she noticed that many people never completed them. In fact, only 3% of people who buy a course ever finish it. Marisa studied video games & viral apps of all things to help her develop EPM…
What Makes EPM Different From Other “Course Creation Courses?”
By studying video games & viral apps, she noticed what makes people get addicted to them. She teaches you how to apply these concepts to your courses so that most people who buy them, finish them and come back for more.
After all, this program is designed around creating an experience rather than just a simple course.
What Kinds Of Products Can This Help You With?
Experience Product Masterclass helps you create a few different types of products. Simple “one-on-one” coaching programs, “one-to-few” mentorship programs, and “one-to-many” mastermind and boot camp style products.
Who Is It For?
Experience Product Masterclass is a pretty universally appealing product. If you have knowledge of a skill, a desire to teach it to others, and the work ethic required to build a business around it, you can make money applying what you learn in EPM. In fact, they guarantee it. But more on that later…
What most people fail to realize is that no matter what you are into, there are at least a few other people on the planet who want to learn what you know. Even better yet, they are willing to pay for it.
Is EPM Beginner Friendly?
But what if you’ve never created a course before? Is EPM a good fit for you? Yes! Marisa has created two different tracks for her students based on their experience level.
Core Track
For complete beginners, Marisa has created the Core Track. This represents the bare minimum amount of work required to be successful. Simply completing this track will give you a great “one-on-one” or “one-to-few” style program and qualify you for the guarantee.
Don’t think that because I used the words “bare minimum” that this a cake walk. Even at the mare minimum, this program will require about 7-10 hours of work a week. It’s intense, but manageable for the beginner.
You have to set a few DVR recordings to watch your shows another time…
Overachiever Track
For people who are more experienced or ambitious, the Overachiever Track is available. This track builds on the Core Track and goes more in-depth on just about every topic.
The Overachiever Track is required for those looking to create a “one-to-many” style experience. It requires more work, but those completing this track have gone on to make tens of thousands after completing the program.
As an overachiever, expect to spend between 35 and 60 hours a week on building your product. They don’t call it the “Overachiever Track” for nothing…
How Is it Delivered?
The course is delivered vis a series of video lessons. The lessons are between 10 and 45 minutes long. At the end of each lesson, you’re given a “homework” assignment to compete.
You’re given worksheets and other materials to help you complete the assignments along the way.
EPM Goal & Guarantee
Goal
Experience Products Masterclass makes their goal for you abundantly clear. They want you to make $2,000 or more within 10 weeks by selling your own “experience product.” They are so confident that you’ll achieve this goal that they guarantee it…
Guarantee
As long as you complete 80% or more of the Core Track, you are guaranteed to make $2,000 or more with what you’ve learned.
To complete the Core Track, not only are you required to complete the video modules, but you are required to attend 10 of the group coaching calls, and ask 4 questions over the 10 week period.
These requirements are in place because you actually have to do the work to qualify for the guarantee. Simply buying EPM will not make you money.
Course Contents
But what is actually contained in the Experience Products Masterclass? Here is a breakdown of each module and what they cover:
Module 1 – “Your Light Bulb Moment”
Module 1 is probably the hardest to complete. This is where you really define the idea for your product. What’s it going to be? Who’s it going to serve? How will you price it?
After you come up with defining your idea, you will create a plan to stick to throughout the process as well as set revenue goals for yourself. After this module, you’ll know where you’re headed, how to get there, and what to expect to make along the way.
Module 2 – “Nailing Your Offer”
After you have an idea of what you are going to create, module 2 is where you really dial it in. This is where you carve out your micro niche of people, name your product, draft up the visuals and logos, and build your own credibility as the instructor.
This module is where your product really comes to life. This module is probably the most fun to complete.
Module 3 – “Crafting The Perfect Experience”
It’s in this module where your “course” becomes a true “experience.” This is where the “rubber meets the road” in terms of what Experience Product Masterclass teaches. This is what separates them from other course creation products.
In this module you’ll learn how to “gamify” your course and give your students different milestones to meet. You’ll learn how to come up with rewards to offer for meeting those milestones.
You’ll learn how to turn completing your course into a truly fun and rewarding experience…
Module 4 – “Experience Marketing Essentials”
After you create your program, do you know how you’re going to sell it? If you don’t that’s okay. That’s what you learn in Module 4.
You’ll learn how to create the sales funnel that will convert your traffic into sales, craft a marketing message that attracts your ideal customer, and learn basic copywriting principles so that you can persuade people with words and create web pages that convert.
This module is all about building the selling asset of your business.
Module 5 – “Deliver The Wow”
Selling your program is just the beginning though. To truly have a successful business, you need a solid delivery process. This module will show you how to build that out and deliver your information seamlessly.
By having a streamlined back-end, you will minimize customer service issues and have happy customers. This section is NOT to be overlooked…
Bonuses For Finishing
Marisa is someone who practices what she preaches. If you complete the Experience Product Masterclass, you get access to two extra bonuses that aren’t available anywhere else.
Speak: Webinar & Presentation Training
This program is designed to help you get your message out to the world by utilizing Webinars and Stage Presentations. It’s no secret that the biggest names in business can sell from a stage.
Just look at when Steve Jobs introduced every new iPhone and when Mark Zuckerberg introduces a new feature to Facebook Investors. They are able to deliver their message to thousands of people in a live audience flawlessly.
This program (valued at $997) will teach you how to do that.
10% of Earnings in Superbux (Capped @ $1k)
The Experience Product Masterclass also rewards you for your success. For every thousand dollars you earn with your newly created product, you are rewarded with 100 “Superbux.” These can be redeemed in one of two ways:
Used To Purchase More Training
Marisa has a number of other training programs available. You can use these Superbux to purchase additional training and elevate your game even more.
Donate Them And Sponsor A New Student
This is probably the most creative use of a reward that I’ve ever seen. As entrepreneurs, we all have a philanthropic side to us. We are always looking to help and serve other people.
To appeal to this desire, you are allowed to donate your Superbux and sponsor someone you know into EPM. I’ve never heard of a course doing this before and I support this 100%
Final Thoughts
In general, I think Experience Products Masterclass is a solid value. The $1,997 price tag is well worth it, especially since you’re guaranteed to make your money back if you do the work.
I would recommend EPM to anyone with a unique skill and a desire to help others. Just because you have no marketing or business experience isn’t a reason not to enroll. Experience Products Masterclass lays out all of the marketing & business material out in an easy to follow, digestible format.
If you’d like to enroll in EPM, follow the button below to the enrollment page:
