Is Affiliate Marketing Dead In 2023 Or Is It Greatly Exaggerated? 

By  Dom Bavaro

 March 27, 2023


The rise of new technologies and changing consumer behavior has brought into question the relevance of affiliate marketing.

Despite the doubts, affiliate marketing is still a multi-billion dollar industry that continues to grow every year.

An aspiring affiliate marketer and online business alike want to know if affiliate marketing is still a profitable business model or if they should look elsewhere.

In this article, we’ll provide insights and actionable advice to help you determine whether affiliate marketing is the right choice for you.

The information provided on is for general informational purposes only. Every online business is different and individual results will vary. The earnings and income representations made by Dom Bavaro Programs are aspirational statements only of your earnings potential. We do not guarantee your business’ success, and we are not financial advisors.

Is Affiliate Marketing Dead In 2023?

The affiliate marketing industry has been around for a long time, but is it still a viable option in 2023? 

Affiliate marketing can be a great way to make money, but there are a lot of misconceptions about it. Some people think that affiliate marketing is no longer effective, or that you need to have a huge audience to be successful. 

The truth is, affiliate marketing is still alive and well in 2023. And you don’t need a huge audience to be successful – all you need is the right tools and strategies. In this article, we’ll discuss the basics of affiliate marketing and show you how to get started.

Affiliate Marketing Is Still Alive and Kicking Here The Truth!

Affiliate marketing may not get the same amount of buzz as other forms of online marketing, but don’t be fooled – it’s still alive and kicking! In fact, many businesses have found great success in partnering with many marketers to increase their reach and sales.

Affiliate Marketing is a dynamic and trusty business model that stands the test of time. Despite the constant technological advancements and changes, it remains one of the most effective ways of generating income.

A successful affiliate marketer know the value of creating excellent content, implementing search engine optimization techniques and identifying affiliate marketing trends that attract their audience.

The world of affiliate marketing never stops evolving, and sophisticated tools can help anyone achieve success with dedication and expertise. Given the benefits and rewards of this industry, it is not surprising that affiliate marketing is still alive and kicking.

What is affiliate marketing, and how does it work?

Affiliate marketing is a type of performance-based marketing where a company rewards an affiliate for each customer or visitor brought in by the affiliate’s own marketing efforts. It involves promoting a company’s product or service through various channels and receiving a commission for each successful sale or action made.

How much can you earn from affiliate marketing?

The amount you can earn from affiliate marketing varies greatly depending on factors such as your niche, audience size, and marketing strategies. Affiliates can earn thousands of dollars per month, with some earning six or seven figures annually.

However, amateur affiliate marketers may only make a few bucks per month as a start, not until some proper training, own personal experiences and checking out some widespread revenue sharing trend will generate a massive affiliate sales.

What are the pros and cons of affiliate marketing?

Affiliate marketing has several pros and cons. Pros include low overhead costs, flexibility, and the potential for passive income. According to a report by Forrester Consulting, affiliate marketing spending in the US is expected to reach $8.2 billion by 2022. Another study by Rakuten Marketing found that 81% of brands and 84% of publishers use affiliate marketing to drive revenue.

However, cons of affiliate marketing include potential fraud, difficulty in finding the right partners, and the need to constantly monitor and update affiliate links. A survey by the World Federation of Advertisers found that 57% of advertisers were concerned about ad fraud in affiliate marketing. Additionally, a study by Marketing Land found that only 10% of affiliates generate 90% of the revenue, making it difficult for new affiliates to succeed.

Is affiliate marketing worth it in 2023?

Affiliate marketing is still a profitable business in 2023, with the industry projected to reach $8.2 billion by 2022. While it requires hard work and dedication, with more businesses shifting to online sales and increasing their affiliate marketing spending, there are plenty of opportunities for aspiring affiliates to generate revenue.

What are the trends in affiliate marketing?

In 2023, the trends in affiliate marketing program include an increased focus on content marketing, video marketing, and influencer marketing. The use of artificial intelligence and machine learning in tracking and analyzing data is also on the rise.

According to a report by eMarketer, affiliate marketing spending in the US is projected to reach $8.2 billion by 2022, indicating its continued growth and importance in the digital marketing world. Additionally, the use of social media platforms and mobile devices for affiliate marketing is also increasing.

How do successful affiliate marketers work?

A successful affiliate marketer work by focusing on creating helpful content that targets their audience and promotes affiliate offers. They also leverage social media marketing and search engine optimization to drive website traffic and generate revenue. By providing value to their audience and building trust, they are able to increase affiliate sales and earn a steady stream of passive income.

What’s the best affiliate program to join?

There is no one-size-fits-all answer to this question, as the best affiliate program to join will depend on a variety of factors, including your niche, target audience, and personal preferences. Some popular affiliate programs include Amazon Associates, Commission Junction, and ShareASale, among others. It’s important to research and compare different affiliate programs to find the one that aligns with your goals and offers competitive commission rates and support.

How can aspiring affiliates promote affiliate links?

Aspiring affiliate marketing business can promote links through various channels such as social media sites, YouTube channels, and blogs. According to a survey, 62% of affiliates consider content marketing as the most effective strategy for promoting affiliate links. Additionally, 28% of affiliates use social media marketing as a promotional technique.

Building an audience through helpful content and engaging with them on social media can increase the chances of affiliate link clicks and conversions.

How much does affiliate marketing revenue get from promotion through a successful blog, YouTube channel, a Facebook or Instagram page and other digital marketing platforms?

Affiliate marketing revenues earned from promotion through successful blogs, YouTube channels, Facebook or Instagram pages, and other digital marketing platforms varies depending on the niche and audience engagement level. According to Statista, affiliate marketing spendings in the US is projected to reach $8.2 billion by 2022. Moreover, the Affiliate Marketing Benchmark Report revealed that 35% of affiliate marketers generate revenues between $20,000 and $100,000 annually, while 12% make over $100,000 per year.

Affiliate marketing spend by businesses has also increased, with the same report stating that companies spent $6.4 billion on affiliate marketing programs in 2020. The report also found that social media websites such as Facebook, Instagram, and Twitter were among the most popular platforms for affiliate marketing.

Thriving affiliate marketers work to engage their audience by providing helpful content and building trust. Many aspiring marketing affiliates use helpful YouTube videos, podcasts, blogs, and other content marketing techniques to generate revenues through affiliate offers. With the right strategies, affiliate marketing bandwagon, affiliates can earn a few bucks to thousands of dollars per month, making affiliate marketing a lucrative business model.

How has Amazon’s affiliate program, Amazon affected the affiliate marketing industry?

Amazon’s associate’s program recently underwent a decision to slash affiliate commissions in 2020 affected the affiliate marketing industry significantly, as Amazon is one of the world’s leading online marketplaces. This move caused many new affiliate networks to leave the platform, while other big companies shifted their focus to other online businesses.

Despite this, affiliate marketing revenue is still on the rise, giving smart passive income and the industry is steadily gaining steam.

What are the best practices for companies in affiliate marketing?

The great affiliate marketers work in creating helpful content, understanding the target audience, using the right marketing techniques, and providing loyalty rewards. According to a study by Forrester Consulting, affiliate marketing is one of the most cost-effective channels for customer acquisition, with an average of $12 per acquisition.

A survey by Rakuten Marketing found that 81% of brands and 84% of publishers use affiliate marketing. To succeed in the industry, it is important to focus on building strong relationships with affiliates, big associate programs and providing them with the tools and resources they need to promote products effectively. Companies should also regularly analyze data and make adjustments to their strategy based on the results.

Quick Tips for a Successful Affiliate Marketing Business

Choose the right niche: Select a niche that you are passionate about and that has a large audience. This will make it easier to create content and connect with potential customers.

Build a website or blog: Creating a website or blog allows you to showcase your expertise and build credibility with your audience. It also gives you a platform to promote products and services.

Build an email list: An email list is an essential tool for building a relationship with your audience and promoting affiliate products. Offer a valuable lead magnet to encourage sign-ups.

Create high-quality content: Consistently produce content that provides value to your audience. Use a mix of formats, such as blog posts, videos, and social media updates, to keep your content fresh and engaging.

Be authentic and honest: Promote products and services that you truly believe in and have personally used. Your audience will appreciate your honesty and authenticity.

Promote only products or services you believe in: Choose products and services that align with your values and that you would recommend to friends and family.

Use multiple traffic sources: Diversify your traffic sources to reach a larger audience. This can include SEO, social media, email marketing, and paid advertising.

Build relationships with your audience and partners: Engage with your audience and build a community around your brand. Cultivate relationships with other affiliates marketers and industry partners.

Keep learning and adapting: The affiliate marketing landscape is constantly evolving. Stay up to date on trends and best practices, and be willing to adapt your strategies as needed.

Stay patient and persistent: Affiliate marketing success takes time and effort. Stay committed to your goals and keep pushing forward, even when progress seems slow.

The Future of A Successful Affiliate Marketer

The future of a effective affiliate marketer remains bright as affiliate marketing is far from dead. Affiliate marketing began in the mid-1990s and has grown to become a multi-billion-dollar industry. While some may see affiliate marketing as a “get rich quick scheme,” it’s important to note that it takes hard work and dedication to succeed. Affiliate marketing offers a flexible work arrangement that allows marketers to work from anywhere in the world, making it an attractive option for many.

Despite concerns that affiliate marketing may be dying, the industry continues to grow. Massive retailers like Amazon boast significant revenue from their affiliate marketing programs, and the number of flourishing affiliates continues to increase.

As the world becomes increasingly digital, affiliate marketing is expected to continue to grow and evolve. With the right approach and strategies, affiliate marketing can provide a lucrative income stream for marketers for years to come.

Key Takeaways: Is Affiliate Marketing Dead in 2023

It appears that the affiliate marketing industry still has a bright future ahead of it. While the landscape may have changed over the last few years, with changes in technology and consumer behavior, there are many opportunities for affiliates to foster relationships and drive sales.

Affiliate marketing offers an attractive solution for marketers looking to attract new customers and increase their reach. It allows advertisers to create campaigns tailored specifically to their audience, while those new to online marketing can benefit from the ease of learning how to use the program and gain access to people who have already proven themselves to be interested in your product or service.

As long as you keep up with the latest trends in affiliate marketing and take advantage of new tools available, you’ll be well placed to succeed in this ever-evolving digital age.

Here’s the truthful answer about the question: Is affiliate marketing dead, no, it looks like it will continue to be a viable option for businesses into 2023 and beyond. However, its important for marketers to stay up-to-date on current industry trends so they don’t fall behind competitors in terms of technological capabilities or promotional strategies. With commitment and an adaptation mindset, affiliate marketers can tap into rewarding opportunities offered by this unique form of online networking.

You Might Also Like...

Dom Bavaro

Hey I'm Dom and my online entrepreneurial journey is like many others. I started dabbling online in 2017 because I saw an ad with a guy in a Lamborghini in front of a large house saying, "you can do this too."

I messed around with a few different business models but never really saw success with anything. Dropshipping, affiliate marketing, blogging, etc. To be fair, I wasn't really trying hard because I was also trying to start a rental business at the same time and the rental business was taking off and taking all of my energy.

However, right before March of 2020, my rental car business went under and like so many others at the time, I was receiving a stimulus check and having to figure out my next move. It was at this time that I discovered the power of TikTok and short form video.

I documented my journey of starting over and betting my measly $1200 check on myself to see if i could start a new business that was completely online. Even though that had its own ups and downs, I finally found my voice and leveled up into a 7-figure entrepreneur over the next 3 years.

I decided to rebuild this website as a place where I can offer reviews on things I've tried, document some more of my journey, and carve out a nice little corner of the internet that I own for myself.

I hope you like what you see here and thanks for stopping by!

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}