The TikTok Logo: Design, History, & Meaning Behind The Ubiquitous Music Note 

By  Dom Bavaro

 June 25, 2020

In case you’ve been living under a rock, you’ve probably seen the TikTok Logo somewhere. TikTok is a newish social platform that has been rapidly gaining popularity recently and it’s taken Gen Z by storm. Heck, even Millenials and Boomers are joining in on the fun.

In this article, we’ll discuss the logo. What is is, where it came from, and what it means…

What Is The TikTok Logo?

The TikTok Logo is designed to look like a musical eighth note. There’s actually three of them slightly offset from each other in cyan, white, and magenta to give the illusion of the 3-D effect. Underneath the note, the name TikTok is written clearly in a simple sans serif font.

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This logo design is an homage to the old app on which TikTok is based. In 2017, ByteDance, the owner of TikTok bought and merged it with its TikTok app. It clearly conveys the message that this is a music-based app.

Has The TikTok Logo Changed?

To the untrained eye, it looks as if the TikTok logo hasn’t changed. However, there have been two small changes to it over time.

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Original TikTok Logo

In 2017, the “Tik Tok” wordmark was added to the logo in its sans serif font.

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Tik Tok Wordmark Added in 2017

In 2018, the space in TikTok was eliminated and the dot on the “I” was made round instead of square.

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The TikTok Logo Today

Who Is TikTok For?

Before the 2020 Lockdown, it seemed that TikTok was only for Gen Z. However, Covid Lockdowns brought people of all ages and generations to the app and it saw explosive growth.

Most recently though, Millennials have been taking over the platform and using it to market their businesses. TikTok has transformed from a place where teenagers can badly lip-sync and dance to music to a place where young content creators can get their message out to the world.

If you have a message that you want to get out to the world, TikTok is a great place to do it. The algorithm is discovery based meaning that your content is pushed out to people that do not know you and it’s a very easy way to grow a large following.

I myself have been having success as an affiliate marketer and have even been featured in a course explaining how to make money on TikTok. I’ve grown to 13,300 followers in a little over 3 months and I’m getting over 200,000 video views a month.

If you’re curious about how to use TikTok to make money, you’re in the right place. Check out my other articles on TikTok.

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Dom Bavaro

Hey I'm Dom and my online entrepreneurial journey is like many others. I started dabbling online in 2017 because I saw an ad with a guy in a Lamborghini in front of a large house saying, "you can do this too."

I messed around with a few different business models but never really saw success with anything. Dropshipping, affiliate marketing, blogging, etc. To be fair, I wasn't really trying hard because I was also trying to start a rental business at the same time and the rental business was taking off and taking all of my energy.

However, right before March of 2020, my rental car business went under and like so many others at the time, I was receiving a stimulus check and having to figure out my next move. It was at this time that I discovered the power of TikTok and short form video.

I documented my journey of starting over and betting my measly $1200 check on myself to see if i could start a new business that was completely online. Even though that had its own ups and downs, I finally found my voice and leveled up into a 7-figure entrepreneur over the next 3 years.

I decided to rebuild this website as a place where I can offer reviews on things I've tried, document some more of my journey, and carve out a nice little corner of the internet that I own for myself.

I hope you like what you see here and thanks for stopping by!

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