If you’ve spent any time in the internet marketing space, you’ve probably heard the term “click funnel” or “sales funnel”. This article is going to answer the question of “what is a click funnel?” as well as “what is Clickfunnels?”
It is important to know upfront that a click funnel a.k.a. a sales funnel and Clickfunnels are two different things. One is a series of web pages designed to make a sale and the other is a software marketing company.
TL;DR
- Clickfunnels Is The Best Sales Funnel Software
- Sales Funnels Work In Any Business
- You Get 14 Days To Try It For Free
Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.
What Is A Sales Funnel?
Simply put, a sales funnel is a series of specific web pages designed to pull your customers through your sales process. They usually consist of a few pages. First is an opt-in page you offer a free item in exchange for an email address. Next comes the main sales page selling the core item. On that page, you offer a small order bump to increase the cart value. Finally, a one-time offer page is where you offer a much higher ticket item, usually personalized consulting.
How Does A Funnel Differ From A Traditional Website?
On a traditional website, the website visitor (aka the customer) has control over what items they see and in what order they see them. In a funnel, the website owner (aka you) has control. On each page in a sales funnel, there is only one, maybe two, actions the user can take before moving on. On a traditional website, they can click around aimlessly while you sit there and hope that they end up in the cart section.
Why Does My Business Need a Funnel?
A funnel is beneficial to a business because it ensures every buyer who is either in or near the buying mode sees every single thing that your business has to offer in a logical order. Imagine having your star salesperson, who follows the sales process correctly 100% of the time, working 24 hours a day, 7 days a week. Oh, and they never miss a single customer that comes into the store either.
It’s pretty powerful when you think of it that way…
What Is Clickfunnels?
Clickfunnels is arguably the best software to facilitate your sales funnel. Russell Brunson is the founder and creator of Clickfunnels and he is arguably one of the best internet marketers today. Besides providing top-notch software, Russell provides ongoing training almost everywhere for free by way of podcasting, YouTubing, and blogging. A section called “Funnel Flix” is included with every Clickfunnels subscription. Funnel Flix is more than tutorial videos, it’s also a collection of videos showing you how to grow your business and market your brand. Entire courses by top marketers and business coaches like Tony Robbins and Dean Graziosi are included in Funnel Flix.
If you’re looking for more active training, they offer the One Funnel Away Challenge. I have a full write-up on that HERE.
What Does the Clickfunnels Software Allow Me To Do?
Clickfunnels operates like a drag and drop page editor and allows you to create a sales funnel in a matter of minutes instead of days or weeks.
Even going beyond the simple (or complex) sales funnel, Clickfunnels allows you to create membership areas where your information products can be stored. You can also distribute digital assets easily to customers.
The software is also great at collecting email addresses. This way, your business can follow up with potential buyers and make a sale later on.
What Businesses Can Implement Clickfunnels?
A sales funnel can work for almost any business. As long as your business has an introductory offer, a core offer, and a high ticket offer, a sales funnel will benefit you. 99.99% of businesses have these items already and it’s just a matter of arranging them in a logical order.
Even if a full value ladder doesn’t quite exist yet, you’ll benefit from a simple opt-in page in exchange for a free offer. This way, you can capture emails from existing web traffic and follow up with past website visitors.
What is a Value ladder?
A value ladder is a series of offers that a customer can go through. They range from free or low ticket introductory offers to comprehensive high ticket offers. Each offer costs more money and serves your customers at a higher level. A great compliment to a value ladder is a continuity program. This is a monthly subscription program that your business offers that will ensure your customers are served and that money is coming in every single month. Even if the one-off purchases take a dip temporarily.
Besides just funnels, Clickfunnels also allows you to set up a continuity program by collecting recurring payments.
Conclusion
To wrap things up, a “click funnel” is a series of web pages that your business uses to increase the average value of every customer. By implementing a funnel alongside your traditional website, you can greatly increase your revenue for a minimal cost. Now you can confidently answer the question “what is clickfunnels? If you use Clickfunnels, a funnel can be set up in minutes even with almost zero tech experience. “
If you’re an information business, Clickfunnels allows you to host your courses and membership areas as well. You can also distribute digital content quickly and efficiently.
By ascending customers up your value ladder with a funnel while also enrolling them in a continuity program, the added revenue from existing traffic far outweighs the cost of implementing the funnel software.
The best part? Clickfunnels offers a free 14-day trial of their software. This way, you can get to know it, build your first funnel, and experience their Funnel Flix training for free. New users can sign up here.
